Picture: ShutterstockTwitter’s role as a traffic referral source to publishers’ sites has been shrinking. The decline in referral traffic from both platforms suggests that social media’s importance as a publisher referral source could be declining. Bonnie Ray, VP of data at Chartbeat said: "Looking at referral traffic from Twitter since 2018, it seems to follow the same general trend as all referral traffic. Though it appears that Twitter traffic has declined even faster than traffic in general, which could be a leading indicator but it's hard to say." RelatedWhen broken down by publisher size, the data shows that small publishers in particular now barely get any referral traffic from Twitter.

Source: The Guardian May 25, 2023 08:58 UTC