The Numbers SpeakData from Sistrix, a leading provider of SEO software, reveals a sharp decline in Twitter’s visibility in key markets. The Musk EffectThe significant decline in Twitter’s search visibility is primarily attributed to the platform’s efforts to combat data scraping under the leadership of new CEO, Elon Musk. A Reshuffling of RanksTwitter’s diminishing search visibility has triggered a reshuffling of Google’s search rankings. The decline in search visibility obstructs the discovery of new content, prompting users to seek alternative platforms. Despite Musk’s businesses traditionally not relying heavily on search traffic, Twitter stands apart with search forming a critical part of its user acquisition strategy.

Source: The Guardian July 06, 2023 09:43 UTC