Kenyan tech-enabled insurance company Turaco has announced the acquisition of microinsurance company MicroEnsure Ghana to make the West African country its fourth market. Launched in 2019, Turaco uses technology to increase access to affordable insurance with a seamless and customer-centric approach. Under the deal, MicroEnsure will rebrand as Turaco Ghana and retain the expertise of the existing team and leadership. “As a pioneer of microinsurance in Africa, we focused on making an impact while providing affordable insurance to low-income customers. As we move into this next growth phase as Turaco Ghana, we look forward to leveraging our in-market experiences to improve our approach further and capture additional segments of the market that have historically been excluded,” said Leona Abban, general manager of Turaco Ghana.

Source: The North Africa Journal September 20, 2023 06:04 UTC