Levi Strauss, one of America’s oldest companies and the inventor of the blue jeans, plans to go public today—for the second time. “The single best thing the company has done is … diversify…so they’re not so dependent on men’s [clothing],” says Craig Johnson, an industry observer. Perched high above Route 101, the 18.2-acre lot is remarkable for its full views of city landmarks, including the Hollywood sign. BodyArmor opened a new front in its battle with Gatorade, becoming the official sports drink of the NCAA men’s basketball tournament. Daily Cover Stories | Editor's PicksWhat to WatchHow’d our writers crack open the story behind a secret Trump windfall?

Source: Forbes March 21, 2019 15:20 UTC