Trump urges 'rebrand' of 737 MAX, Boeing has other ideasUS President Donald Trump. Trump, who owned the Trump Shuttle airline from 1989 to 1992 and is an aviation enthusiast, weighed in with his thoughts early on Monday. ), but if I were Boeing, I would FIX the Boeing 737 MAX, add some additional great features, & REBRAND the plane with a new name. Brand Finance Chief Executive David Haigh rejected the idea that Boeing should rebrand, noting that Toyota and others recovered from high-profile crises without a drastic rebranding exercise. “This is a temporary blip in the long run for Boeing,” Haigh said by email when asked about Trump’s comments.

Source: Standard Digital April 15, 2019 22:52 UTC