Photograph: Trump MobileTrump Mobile, the phone company launched by Donald Trump’s family business, has pushed back plans to deliver a $499 (€425) gold-coloured smartphone by the end of the year. The Trump Organisation licensed its name to launch a mobile service and the device in June, in the latest monetisation of his presidency by a family business empire now run by Mr Trump’s sons. In the latest setback for the project, Trump Mobile said there was a “strong possibility” the handset would not be delivered this month, the Financial Times reported. The T1 smartphone, described by the company as “proudly American”, was initially promoted as a US-made rival to devices from Apple and Samsung. The move into phones also raises questions about conflicts of interest, as the president’s family business operates in a sector that is heavily regulated by federal agencies over which Mr Trump wields executive power.

Source: The Irish Times December 31, 2025 21:05 UTC