For a digital-first campaign, with a digital expert at the helm, Google’s new political ads policy was an unsurprising, but unwelcome move. It is a voter suppression activity,” Trump campaign manager Brad Parscale said in an interview with Fox News at the campaign’s headquarters in Virginia. Google is severely limiting a tactic used by almost all campaigns, but perfected in 2016 by the Trump campaign: microtargeted ads aimed at very specific groups of people. Google attributed the change in policy to a desire to improve voters’ confidence in political ads on its platforms. They just did it with a different connection.”Google said it knows political operatives on both sides of the aisle are upset.
Source: Fox News December 14, 2019 00:21 UTC