We don’t see the wide array of targeting.”The Trump campaign, she said, “is like a supercar racing a little Volkswagen Bug.”The Democrats would be the Volkswagen. But without the same level of message testing and data collection, the Democrats’ efforts are not nearly as robust as Mr. Trump’s. Democratic digital operatives say the problem is a party dominated by an aging professional political class that is too timid in the face of a fiercely partisan Republican machine. The digital director of a prominent Democratic presidential campaign recounted how he was shut down by an older consultant when pressing for shorter, pithier ads that could drive clicks. But it doesn’t turn them on either,” said Elizabeth Spiers, who runs the Insurrection, a progressive digital strategy and polling firm.

Source: New York Times October 20, 2019 06:56 UTC