Political campaigns looking to reach voters during an election year disrupted by the coronavirus are increasingly turning to digital-video ads, which are cheaper than traditional TV spots and more efficient at targeting specific voter groups. The campaign of Democratic presidential nominee Joe Biden said it rolled out a new ad last week on Walt Disney Co.-controlled Hulu and other digital platforms including ViacomCBS Inc.’s Pluto TV that aired in swing states including Arizona and Wisconsin.

Source: Wall Street Journal September 03, 2020 11:51 UTC