His latest venture is an innovative hair-dyeing solution for men called True Sons. ​With True Sons, they are offering the modern guy a high quality hair-dye solution that is easy to apply and guarantees a natural, gradual look every time. With True Sons, we’re offe​ring guys a hair-dye system that isn’t trapped in the 70s. CS:True Sons' innovative foam hair dye is a completely novel, no-nonsense and elegant approach to the men's hair dye category. JD: What is the feedback most men give to you after having completed the True Sons processCS: That True Sons is easy to use and gives them a subtle, natural look.

Source: Forbes November 07, 2018 20:38 UTC