Tropicana, the top-selling orange juice maker, is releasing limited-edition bottles that removes the letters “A” and “I” from its name (“Tropcn”) to bring attention to its natural ingredients. The cheeky marketing stunt is aimed at highlighting the “fact that there is nothing artificial, and never has been anything artificial” in the brand’s orange juice, according to a press release. Tropicana often comes up with creative ways to promote the 77-year-old brand, especially as consumer tastes frequently change. Consumers are increasingly looking for beverages lower in sugar and calories compared to orange juice. Sales of orange juice have been been declining steadily over the past decade, despite a slight increase in sales last year because of the pandemic.

Source: CNN January 10, 2024 06:55 UTC