Trophy Extra Stout says it has launched a new thematic campaign called ‘No DNA needed, originally black’. According to a statement, the new thematic campaign was targeted at celebrating exceptional leadership and originality traits in Nigerians and Africans by extension. The statement said the novelty pro-identity campaign titled, ‘No DNA Needed’ was built on the ideology ‘The Originals.’Speaking at the launch, the Marketing Director, International Breweries Plc, Tolulope Adedeji, said, “People ask why we chose the name ‘No DNA Needed, Originally Black’. Leadership is taken very seriously in Africa and this is taught to the child from birth to adulthood. They never have to prove their identity and do not need a DNA test to identify themselves anywhere they go.

Source: Punch July 22, 2022 02:48 UTC