British company Triumph Motorcycles and Bajaj Auto Ltd. on Friday entered into a long-term, non-equity partnership to develop, manufacture a new range of mid capacity Triumph motorcycles in India and for selling globally. Going forward, Bajaj will take over Triumph’s Indian distribution activities at a date yet to be confirmed, leveraging the expertise that Bajaj has in this region. In other key overseas markets where Triumph is not currently present, Bajaj will represent Triumph and offer the new mid capacity bikes as part of the full Triumph line-up. Lauding Indian frugal engineering and manufacturing capability, Triumph Motorcycles CEO Nick Bloor, said: “This is an important partnership for Triumph. Triumph Motorcycles had earlier tried to develop a mid-range of bikes on its own, but had failed to achieve competitive pricing argets.

Source: The Hindu January 25, 2020 03:44 UTC