Tricky predicting a trend - News Summed Up

Tricky predicting a trend


Predicting trends in anything is, at best, an imperfect science - a photo of someone “famous” enjoying a product going viral can be more useful than pages of advertising in creating a surge of demand. Given that it is summer, good weather (or the lack thereof) also has an impact on consumer choices. I’ve polished up my crystal ball to see if I could discern wine styles that may be trending leading up to Christmas and the summer ahead? Frizzante bubblyFrizzante wines are more commonplace in Europe where they work superbly as an aperitif style, the bubbles rejuvenating the palate. Pet-natPet-what I can see you thinking, but this is the colloquial name for a particular style of sparkling wine called petillant-naturel.


Source: Otago Daily Times December 05, 2019 01:52 UTC



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