Anheuser Busch-backed CACTI saw impressive first week sales, making it one of the beverage giant's ... [+] biggest launches ever RayscorruptedmindTravis Scott’s Anheuser-Busch-backed hard seltzer has finally launched, with the brand reporting record first-week sales. Looking to other hard seltzer launches, CACTI is outpacing competitors, with Anheuser-Busch noting Scott’s hard seltzer tracked more first-week sales than Truly Hard Seltzer Lemonade mix pack (launched week ending January 12, 2020), Vizzy hard seltzer variety pack (launched week ending April 12, 2020) and Mike’s Hard Seltzer variety pack (launched week ending February 7, 2021). Reps note sales were also stronger than the first week sales of Truly Iced Tea Variety Pack (launched the week of January 10, 2021) and VIZZY Hard Seltzer variety pack (April 12, 2020) combined. His hype helped CACTI break into the hard seltzer category with a 3.2% share, overtaking market shares of VIZZY Hard Seltzer, Mike’s Hard Lemonade Seltzer and Coors Seltzer (via Neilsen-tracked multi-outlets) in the week ending March 21. While Scott seems off to a running start, it will be interesting to see how the arrival of celebrity hard seltzer unfolds.

Source: Forbes March 31, 2021 21:11 UTC