An ad from travel agency Tickets House has been banned by the Advertising Standards Authority (ASA) for misleading consumers into thinking it was an official ad for Ethiopian Airlines. The ad, which appeared as a website and paid-for search ad in May, featured images of planes with the Ethiopian Airlines logo on them, along with the airline’s official tagline The New Spirit of Africa. A complainant challenged whether the ad misleadingly implied that it was the official Ethiopian Airlines website, and that by clicking the link on the ad they would be accessing the official site. What’s more, there was no other text on the homepage of the website that indicated the website was a third party travel agency and not the official Ethiopian Airlines website. For those reasons, the advertising watchdog ruled that the ad was likely to mislead consumers, and banned the ads from appearing again in their current form.

Source: Ethiopian News September 06, 2017 22:52 UTC