Travel Manitoba is crediting a more aggressive marketing campaign in the United States for a boost in the number of American visitors to the province this past July. The number of U.S. visitors to Manitoba went up by three per cent compared to July 2015, the Crown corporation announced Wednesday, citing data from the Canada Border Services Agency. The agency credits its marketing in the U.S. this summer, paired with greater public awareness of what Manitoba has to offer. "We really ramped up our marketing efforts in the U.S. this summer, and it seems to be paying off," Travel Manitoba president and CEO Colin Ferguson said in a news release. Travel Manitoba says its marketing campaign included videos shown on United and American Airlines flights, inserts distributed in national and local magazines and newspapers and an "extensive digital campaign" targeting specific groups of travellers.

Source: CBC News September 28, 2016 20:15 UTC