Historically, individuals with established careers or upcoming retirements were prime targets for brands in the travel industry. Unsurprisingly, marketers at major travel and hospitality companies spotted this uptick in travel among younger consumers before anyone else saw it coming. Here are some of the values powering the most effective campaigns travel brands have employed to capture the interest of young adults around the world. To put it simply; everything about Aloft is designed with the goal of appealing to younger generations. One prime example of travel brands connecting with social influencers is Turkish Airlines; who launched a campaign alongside 10 of the most high-profile YouTubers.

Source: Forbes June 27, 2017 13:18 UTC