Traditional pho shops crowded, modern pho chains desertedVietNamNet Bridge - Modern style, good services, active marketing and heavy investment are not determining the success of pho (noodles served with beef/chicken) chains in Hanoi. Before Pho Ong Hung tries to conquer the market, another big brand – Pho 24 – tasted failure despite heavy investments, good services and advertising. Pho Vuong, another pho brand, also opened for a short time before leaving quietly. Nguyen Huu Hanh, a worker at Pho Ong Hung (Hung’s pho) Shop on Hang Bai street, greets clients with a smile. Hoang Nam Tien, a well-known businessman, who reviews famous pho shops in Vietnam and the world, commented that Pho Ong Hung is just ‘rice noodle beef’, not pho in the true sense of the word.

Source: VietNamNet News August 04, 2017 01:41 UTC