He cited that artistes like Wiyaala were thriving in their musical career without necessarily succumbing to traditional media platforms. “I think you can make hit songs without traditional media platforms. How many streams does her music get on traditional radio? Kafui said the traditional media was under threat due to the dynamics introduced by new media channels and advised artistes to step up with their game. “The more we know that the new media has come to disrupt traditional media channels, the better we will be able to face the challenges,” he advised.

Source: GhanaWeb July 01, 2021 08:37 UTC