(Photo: Reuters)Three quotes from a BBC Channel 4 News story on the British data firm Cambridge Analytica (CA) have left old certainties shaken and stirred. But Channel 4 News’ three-part story about CA, the British data analytics firm which has traded in the “hopes and fears” of people, has gone beyond the print story in The Observer, which preceded it. Now, it is about sovereignty, democracy and the media — because social media is becoming a significant distributor of content. But in the course of the sting, CA officials boast of writing the manifesto and even the speeches of Kenyan president Uhuru Kenyatta, and smearing his rival Raila Odinga. As Channel 4 News points out, such messaging is “tapping into your hopes and fears for the biggest political yield”.

Source: Indian Express March 23, 2018 21:45 UTC