Toys aren’t just for kids. Mattel and other companies are embracing ‘kidults’ - News Summed Up

Toys aren’t just for kids. Mattel and other companies are embracing ‘kidults’


Then nostalgia struck when he attended the Hot Wheels convention in California with his son three years ago. “I get these little glimmers and glimpses of memories and feelings when I look and see those Hot Wheels from my childhood,” Hart said. During the COVID-19 pandemic, U.S. toy companies saw sales surge as people stuck at home looked for activities to do. On Mattel Creations, a website for collectors, adults can find limited-edition collectibles that are of higher quality than toys designed for kids. The company teamed up with Formula One to build new F1-themed Hot Wheels and has released Little People NFL collector sets.


Source: Los Angeles Times October 22, 2024 17:31 UTC



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