Mascot Geoffrey the giraffe soon started a family, with wife Gigi and a son and daughter. The giraffe family would make regular visits to the stores, parades and other events. Rosenberg said the company cut down on such events after Lazarus left and that the chain struggled to find a model that could help it compete with the likes of Walmart, which offered a similar selection at lower prices, and, later, with Amazon.

Source: Los Angeles Times March 22, 2018 20:27 UTC