Toyota Motor Corp unveiled Wednesday a sport utility vehicle type of its most luxurious brand, Century, as part of efforts to expand its line-up of premium cars to cater to the demand from wealthy customers. The Century sedans have been used by many VIPs in Japan, such as royal families, top politicians and corporate executives. The automaker started to take orders on Wednesday and plans to deliver vehicles to customers by the end of the year. The Century was launched in 1967 to commemorate the 100th anniversary of the birth of Sakichi Toyoda, the Toyota group's founder. The new model, to be produced at its Tahara Plant in Aichi Prefecture, central Japan, will be sold in Japan and overseas, the company said.

Source: Forbes September 07, 2023 10:45 UTC