Toyota won't be airing any Olympic-themed advertisements on Japanese television during the Tokyo Games, despite being one of the International Olympic Committee's top corporate sponsors. Bring on the cheers Find live streams, must-watch video highlights, breaking news and more in one perfect Olympic Games package. The sponsorship, which started globally in 2017, runs through the 2024 Olympics, covering three consecutive Olympics in Asia, including the Tokyo Games. IOC president Thomas Bach, right, and Toyota president Akio Toyoda are shown in 2015, when Toyota was more than happy to align its brand with the 2020 Olympic Games. We should never have gotten the Games - Japanese factory worker Motoyuki NiitsumaToyota is one of the most trusted brands in Japan.

Source: CBC News July 19, 2021 14:03 UTC