Toyota Targeting Ethiopian MarketJuly 22, 2017 - Toyota Tsusho Corporation, a Japanese company, globally known in automotive manufacturing, has targeted Ethiopia as its new African destination in the coming few years, according to the Reporter. Yoshihiko Yokoi, vice president of Toyota Corporation, who is also chairman of Japanese Association of Corporate Executives, told The Reporter that Ethiopia will be the next destination for the company he is leading and for other Japanese investors, as well. As a startup, Toyota has already finalized a deal to joint venture with another Japanese company and enter the Ethiopian market, the vice president told The Reporter. Currently, the company is providing training to Ethiopian workers at the local Chinese plant and has brought experts from Japan to train the rest of the staff in Ethiopia. The vice president, Yoshihiko Yokoi plans to visit Ethiopia in September 2017.

Source: Ethiopian News July 22, 2017 11:03 UTC