Surging energy prices are disrupting tourism in Phuket, Pattaya and Ayutthaya, raising costs and weakening bookings ahead of the peak travel period of Songkran. Phuket tourism operators report steep cost increases as fuel prices climb, affecting hotels, public transport, including taxis, buses and tour coaches, as well as marine services such as tour boats and speedboats, which are central to the province's tourism system. Industry groups are urging government action, including temporary diesel price controls, targeted fuel rates for tourism operators and tax relief measures. The downturn has affected the entire tourism chain, including hotels, attractions, restaurants, and local tuk-tuk tours. "If fuel prices keep rising, tourists will stay in Bangkok, and local businesses in Ayutthaya will suffer further," he said.

Source: Bangkok Post March 28, 2026 07:39 UTC