Barbados is looking for source markets beyond Europe as tensions escalate in the Russia-Ukraine conflict. Minister of Tourism and International Transport, Senator Lisa Cummins reiterated the need to diversify to tourism stakeholders today during the first quarterly general meeting of the Barbados Hotel and Tourism Association (BHTA). She stressed that stakeholders must diversify their marketing of the Barbados product to outside the United Kingdom and Europe. Referring to the North American market, specifically the United States, the Tourism Minister said it was "a source of concern". She disclosed that former tourism minister and present Barbados ambassador to the United States, Noel Lynch will be working with the Barbados Tourism and Marketing Inc (BTMI) New York office to facilitate the push.

Source: Ethiopian News March 09, 2022 22:22 UTC