Balala singled out domestic and regional tourism as the key to the sector’s immediate recovery. “The international market will take a while to recover and we should, therefore, bank on the domestic and regional travellers. SEE ALSO: Tourism to benefit from revival of rail to NanyukiThis data further supported CS Balala’s call for a focus on domestic and regional tourism. He gave the example of Tourism Australia and said that in tandem with the focus on domestic and regional tourism, Kenya could position itself as the hub for East African tourism given its national carrier’s network and resilience and its developed tourism infrastructure. Among the agenda are the creation of a tourism recovery revolving fund, the deferring of tax and reduction of input costs and fees, and incentives for tourism sector investors, enhanced domestic tourism marketing budget, better support and coordination with the aviation sector and primacy and investment in conservation and wildlife as the backbone.

Source: Standard Digital April 29, 2020 11:10 UTC