Tourism organisations using phone tracking information to gather event dataANDY JACKSON/Stuff.co.nz Venture Taranaki CEO Stuart Trundle talks about new technology designed to track customers movements. Tourism organisations are using data gathered by tracking cellphones to monitor crowd behaviour and other statistics. ANDY JACKSON/Fairfax NZ Venture Taranaki CEO Stuart Trundle said the organisation is using information gathered by tracking cellphones, but isn't able to track individuals. Trundle said he couldn't comment on the privacy implications of using data gathered from mobile phones and said it was up to Spark to ensure there were no legal implications. The information gathered would be compared to the 75 per cent of retail spending data VTT already has access to through BNZ and Paymark.

Source: Stuff September 28, 2016 05:37 UTC