The Tourism Authority of Thailand (TAT) has revised its 2020 strategy, aiming to piggyback on local operators to survive the economic slowdown and intense competition. "The TAT will implement the YOU project, which stands for Yield, Overcome and Uncertainty," said TAT governor Yuthasak Supasorn. "The main purpose is to help local operators get higher yield, overcome challenging factors and come up with efficient risk management against uncertainty." "For example, the IMF has lowered the forecast of economic growth in 2020 from 3.4% to 3.3% due to several factors." Moreover, Thai tourism is facing fierce competition from other countries that hope tourism revenue will lubricate their sluggish economies.

Source: Bangkok Post January 26, 2020 21:56 UTC