Tourism Authority of Thailand invests B30m to revamp appTAT introduced the new Amazing Thailand app with all-in-one features for inbound tourists. The Tourism Authority of Thailand (TAT) has invested 30 million baht to revamp its Amazing Thailand app to support seamless travel for inbound tourists, aiming to reach its goal of 3 trillion baht in tourism revenue this year. "The new app helps connect local small- and medium-sized operators with tourists to increase their exposure and business opportunities," he said. The agency can explore tourists' travel behaviour and spending, enabling more targeted marketing campaigns and more focused product offerings. Mr Kittipong said it aims to attract many local tourism operators into the app in the first phase.

Source: Bangkok Post February 24, 2026 18:34 UTC