Tourism Australia's latest campaign inviting visitors to enjoy the nation's way of life has received mixed reviews for its deliberate play on words. But the three-year global campaign has failed to excite the Australian audience, with many sharing their disappointment about the wordplay. tourism campaign in 2006 which featured model Lara Bingle. The three-year global campaign has failed to excite the Australian audience, with many sharing their disappointment about the wordplay'Just wow. 'In more recent times Chris Hemsworth, our global ambassador, has been integral in embodying the Australian character for our audiences.

Source: Daily Mail October 30, 2019 12:33 UTC