One Instagram account that we could double-tap for days? Tourism Australia . Currently, the account has more than 3.2 million followers and reports 20% year-on-year growth, with 100 million views on Instagram per month, making it the world's most popular among global tourism brands. Based in Sydney , the Melbourne native says it comes down to a mix of stop-in-your-tracks images, great storytelling and a sense of humor. "We use our Instagram account to inspire people around the world to visit Australia by showcasing incredible destinations and experiences across the country," Henderson tells CNN Travel.

Source: CNN August 27, 2018 03:56 UTC