Gambling ads that offer free bonuses and urge consumers to bet immediately during live events are to face tougher restrictions as part of efforts to protect problem gamblers. Gambling ads that offer free bonuses and urge consumers to bet immediately during live events are to face tougher restrictions as part of efforts to protect problem gamblers. The standards also make it clear that “money back” offers must be in cash and not bonuses, and “risk free” offers must not result in any loss to the consumer. The 2005 Gambling Act liberalised gambling advertising in the UK and the market has grown significantly since then, with new online platforms to advertise and for people to participate in gambling. Cap director Shahriar Coupal said: “We won’t tolerate gambling ads that exploit people’s vulnerabilities or play fast and loose with eye-catching free bet and bonus offers.

Source: Irish Independent February 14, 2018 10:41 UTC