However, following the revelation that West would headline the festival, principal sponsor Pepsi opted to terminate its partnership. A source revealed: "Following the mounting backlash surrounding the announcement and Sir Keir Starmer speaking out, Pepsi's position as festival sponsor became untenable. "Festivals are about bringing people together; the only decision was to withdraw with Kanye West topping the bill." A spokesperson for the corporation stated: "Pepsi has decided to withdraw its sponsorship of Wireless Festival." The controversial rapper is due to headline Wireless Festival later this yearA spokesperson confirmed: "We have informed the organisers of our concerns and as it stands, Diageo will not sponsor the 2026 Wireless Festival."

Source: Express April 06, 2026 12:51 UTC