Even in liberal Holland, the KVNB claimed the sex toy sponsor went against Dutch football's code of values. But FC Emmen chairman Ronald Lubbers, waggishly nicknamed Ronald Rubbers by the club's chuckling fans, is unrepentant – and says the club can't keep pace with demands for the new shirts in the club shop. (Image: FC Emmen)The club, who launched the deal with a blow-up pair of ladies legs protruding from the stadium's main entrance, are even getting orders for FC Emmen shirts from English football fans too. “They are contacting us and saying that they are really keen on the shirt.’’Easy Toys has more products – 14,000 - than FC Emmen has season ticket holders. But FC Emmen boss Dick Lukkien, Virgil van Dyke's first manager in football, is only interested in the on-field effects - and is hoping the boost in media attention rubs off on his stars.

Source: Daily Mirror September 26, 2020 21:30 UTC