ADThese days, however, the sky no longer seems the limit, not just for BuzzFeed and HuffPost but for the entire field of digital-news sites that had once seemed to be journalism’s future. Digital publishers face the same issues that have beset, and decimated, whole swaths of the traditional media, particularly local newspapers. Digital ad rates have fallen steadily for years amid an unending supply of competitors and slow-growing demand from sponsors. ADThe result has been a pullback by venture capital firms that once showered start-up dollars on the likes of BuzzFeed, Vice, Vox, Business Insider and other digi-news ingenues. None of the major digital players has undergone as radical a transformation as HuffPost did under Polgreen.

Source: Washington Post March 12, 2020 14:10 UTC