Meanwhile, Margot Torres, Managing Director for McDonald’s Philippines and Ingat Angat Tayong Lahat communications advocacy co-lead, expressed her faith in the Filipinos’ resilience and optimism. “Ingat Angat Tayong Lahat aims to transform the mindset of consumers. Greater participation neededAnother lead proponent of Ingat Angat Tayong Lahat, Angkas’ Chief Transport Advocate George Royeca, calls on more companies, especially small and medium enterprises, to get on board with the campaign. The creative idea behind the campaign and its memorable tagline of Ingat Angat Tayong Lahat were crafted by the geniuses of TBWA/Santiago Mangada Puno’s Managing Partner and Chief Creative Officer Melvin Mangada. “The tagline and the supporting visual brands and materials, which can be adapted by any brand, help promote the message of Ingat Angat Tayong Lahat, creating a sense of solidarity with the whole business community and our consumers,” Mangada explained.

Source: Manila Times November 13, 2020 08:36 UTC