At Euromonitor International’s Eyes on Africa event in Johannesburg March 2023, our industry experts highlighted the most relevant consumer trends impacting the African consumer and what opportunities they may present for companies. These trends were derived from Euromonitor’s popular Top 10 Global Consumer Trends report, which we produce annually. Budgeteers: Rising inflation sees consumer price-sensitivityAs consumers face higher prices amid rising inflation and increasing costs, a new consumer group, Budgeteers, is having a greater impact on the continent. Here and Now: Living a little, despite a constrained budgetWhile saving money remains a top priority for consumers, consumers still want to treat themselves whenever they can, particularly after a prolonged pandemic that limited spending. Download our 2023 report to learn more about the biggest consumer trends this year.

Source: The North Africa Journal May 05, 2023 10:14 UTC