Robert Reiss: What excites you most about our digital future? Bulley: The digital and mobile world creating a more direct and instant, but potentially less personal service to our guests. Bulley: We’re using advanced analytics with our customers where we have more than 99 million members in our IHG Rewards Club program, which is the largest loyalty club program in the hospitality industry. Our IHG Rewards Club program is all built upon a platform of earn, redeem, save, and recognition for our customers. This year we launched “Your Rate by IHG Rewards Club” which gives our loyalty customers a discount against any other published rate that may be available online.

Source: Forbes November 28, 2016 21:30 UTC