Hammersley is particularly concerned that entrepreneurs and SME managers might be putting too much faith in power of social media. So in theory at least, social media is a great leveler. As Hammersley explains, the Good Growth research covered all aspects of social media activity, including advertising and posts. “What we found was that whatever the activity, social media does succeed in driving engagement,” he says. But the relationship between engagement and sales is nuanced.”The Benefits of Social Media

Source: Forbes October 27, 2017 06:22 UTC