AS part of its promotional strategy for next year, Media Prima Bhd’s over-the-top (OTT) content player, tonton, has opened up its content library for all Malaysians to enjoy. Previously, only 20 per cent were available for free, but now, anyone with a tonton account can access 90 per cent of the archive, which accumulates to more than 20,000 hours of content. Tonton doesn’t view this as a loss, as it will make Media Prima Bhd’s content more accessible. “The free content comes with video advertisements. On the production front, tonton aims to work with JinnyBoyTV once again in producing exclusive content, following the success of their co-produced movie, ByMYSide.

Source: New Strait Times December 27, 2017 00:00 UTC