Like Toblerone, Poundland’s version has peaks and troughs. But while the classic Toblerone bars had become lighter in weight in the reconfiguring — though their price remained the same — Poundland’s bar would be chunkier and cheaper, at one pound, or about $1.35, each. Hence the shape of the Poundland bar, with a double set of summits between each valley. Not only that, Poundland asserted, Toblerone had lost its right to exclusivity since it had ceased to be distinctive enough to claim a valid trademark. Mondelez hit back: Toblerone, it said, was “one of the most loved, unique, best-value Swiss-made chocolate products in the world.

Source: New York Times December 05, 2017 16:50 UTC