Toblerone redesign runs into a mountain of trouble - News Summed Up

Toblerone redesign runs into a mountain of trouble


Mondelez International said it was changing the shape of Toblerone to keep it affordable Ben Gabbe/Getty ImagesIn the history of product shrinkage, it was one of the more conspicuous moves. The maker of Toblerone has spaced out the triangular chocolate chunks on two of its distinctive bars because of the rising cost of ingredients. The American food giant Mondelez International said that it had changed the design to cut the weight of the 400g and 170g bars to 360g and 150g respectively. In a statement on its Facebook page the company said that it had to make a decision between changing the look of the bars or raising the price. “We chose to change the shape to keep the product affordable for our customers.”The decision has angered many fans, however, who took to Facebook to ask why the company did…


Source: The Times November 08, 2016 12:04 UTC



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