Philip Morris International is trying to persuade customers to switch to its heated tobacco products, which it claims are better alternatives because they are smoke-free. AdvertisementMartin King is CEO of Philip Morris International America. (Philip Morris)“Converting the world’s smokers is an extremely positive and lucrative business for us,” said Martin King, chief executive of Philip Morris International America. In Japan, Philip Morris opened IQOS stores in trendy districts and offered free WiFi and drinks to boost consumer interest. (Eugene Hoshiko / Associated Press)AdvertisementSure, but as a corporation, Philip Morris clearly wants people to convert, not give up tobacco entirely.

Source: Los Angeles Times April 16, 2021 12:03 UTC