Mr. Essex did not leave advertising so much as flee it, as per his new book. Still, even those whose contact with the advertising world is mainly fictional can sense the challenges the industry faces. Mr. Slattery said he was about halfway through Mr. Essex’s book. Or, as Mr. Essex put it in his book: “When traditional advertising was first invented, there were 16 or so waking hours in a day. When asked whether he watched TV commercials, he shook his head no.

Source: New York Times June 11, 2017 21:11 UTC