SwarovskiNadja Swarovski, the great-great-granddaughter of Daniel Swarovski, the company’s founder, knows that the decision to use lab-grown diamonds in a new line of Atelier Swarovski fine jewelry might surprise people. “He wanted all women to experience what it felt like to wear diamonds,” she explains. Today, 122 years later, the world’s leading crystal manufacturer is a privately held, $3.5 billion business, thanks in part to Nadja Swarovski’s leadership. Swarovski is recently, as of 2016, a member of the Responsible Jewellery Council, and Nadja Swarovski describes the issue of sustainability as one of her biggest priorities, reflecting the values of her family. To her, lab-grown diamonds are perfectly suited to this initiative.

Source: Forbes August 28, 2017 17:37 UTC