Look at Nextiva, the privately held business communications company in Scottsdale, Arizona. “More Nextiva employees have graduated from Pac-12 institutions than all other colleges combined,” CMO Yaniv Masjedi (himself a Pac-12 [UCLA] grad) tells me. Nextiva is headquartered minutes away from Arizona State University, and we have offices and personnel from Scottsdale to Seattle, Boulder to the Bay Area. Basketball legend Bill Walton tweets congratulations on the Pac-12 partnership Bill Walton/NextivaMasjedi is heartened by the opportunity to assist student athletes via the new partnership, which will directly improve the way the Pac-12 connects with its member universities and external organizations. But this new collaboration is a chance to do something a little more celebratory than that–but not, we feel, any less important.”

Source: Forbes October 30, 2020 17:48 UTC