Bengaluru: Soaring gold prices are squeezing Titan Company Ltd’s price-sensitive customers, prompting the Tata Group firm to double down on studded silver jewellery to defend growth in its sub- ₹1 lakh segment. The pressure is most visible at its youth-focused brands CaratLane and Mia by Tanishq, where demand is showing signs of strain as gold becomes less affordable. Titan is expanding design-led silver offerings to retain entry-level buyers, rather than relying only on lower-carat gold or pricing tweaks. The shift underscores a broader pivot underway in India’s jewellery market: as gold prices climb, consumers—particularly younger buyers—are becoming more experimental, gravitating toward lighter, lower-ticket categories such as silver and silver-studded pieces. Titan’s Q3FY26 consolidated revenue was ₹24,501 crore, of which over 87% came from the jewellery business.

Source: Mint March 20, 2026 09:05 UTC